How Family Plan Pricing Nudges Larger Subscriber Households
Streaming services use per-person math to make rising costs feel like a bargain.
Joel Szymański
Section
Pricing Psychology
4 stories in Pricing Psychology.
Usage-Based vs Flat-Rate Subscription Psychology
How companies exploit psychology to keep you subscribed longer than you intend.
Marcus Thibodeau
How Subscription Bundles Obscure Per-Service Cost
Bundled services hide how much you're really spending on each one.
Marcus Thibodeau
Loss Aversion in Subscription Cancellation Flows
Companies weaponize your fear of loss to make canceling subscriptions needlessly hard.
Marcus Thibodeau